For Trusted Eyes
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We’re sharing private information. Please keep it confidential and only pass it on to trusted allies.
This starts with friends.
This starts with friends.
Scroll to see the vision.
Scroll to see the vision
Top Wellness Trend
Global Wellness Trends 2025
Breath is booming
yet modern life holds it back.
Toxic Air
Urban air is loaded with pollutants, microbes, and irritants we can’t avoid.
Blocked Airways
Even healthy people fight airway resistance that holds back breath’s full power.
Chemical Crutches
Pharma sprays and synthetics offer short-term relief, but weaken the respiratory system.
Meet
Meet
The breath-first company.
Inspired by Nature
The breath-first company.
Inspired by Nature
Breathwork
Demand Continues to Skyrocket
Breathwork
Demand
Continues to Skyrocket
Search interest in “breathwork” has grown 3,200%+ since 2015†—yet no consumer CPG brand owns the shelf.
Search interest in “breathwork” has grown 3,200%+ since 2015†—yet no consumer CPG brand owns the shelf.
This surge represents a $1B+ annual TAM (Total Addressable Market) for breath-first CPG products, with a U.S. e-comm SAM (Serviceable Available Market) of $300–600M.
This surge represents a $1B+ annual TAM (Total Addressable Market) for breath-first CPG products, with a U.S. e-comm SAM (Serviceable Available Market) of $300–600M.
Despite the momentum, no physical products exist to support the practice. Breathwork continues to grow as a global movement, but the shelf remains empty.
Despite the momentum, no physical products exist to support the practice. Breathwork continues to grow as a global movement, but the shelf remains empty.
x32+
search
growth
I opened the studio here
x32+
search
growth
I opened the studio here
I opened the studio here
x32+
search
growth
This illustrates market size, not a fight with pharma.
The Next Era of
Respiratory
Health
Meanwhile, the global respiratory drugs market is worth $90B+ annually†, but it’s built on synthetics and symptom relief, not nature and health.
Respiratory drugs prove the scale of demand, but they only capture users stuck in a cycle of short-term relief. Millions more are seeking lasting, natural solutions, leaving a massive, underserved audience outside the pharma-dominated market.
Flo IO bridges this divide. We capture the white space in breathwork CPG while tapping into a proven, growing $90B+ category.
Meanwhile, the global respiratory drugs market is worth $90B+ annually†, but it’s built on synthetics and symptom relief, not nature and health. None position breath or the respiratory microbiome as the foundation of resilience, health, and human potential, which can only be supported through natural pathways, not synthetics.
Flo IO bridges this divide as the first breath-first performance brand, inspired by nature. We capture the white space in breathwork CPG while tapping into a proven, growing $90B+ category.
Respiratory drugs prove the scale of demand, but they only capture users stuck in a cycle of short-term relief. Millions more are seeking lasting, natural solutions—leaving a massive, underserved audience outside the pharma-dominated market.
Respiratory drugs prove the scale of demand, but they only capture users stuck in a cycle of short-term relief. Millions more are seeking lasting, natural solutions—leaving a massive, underserved audience outside the pharma-dominated market.
These categories prove the size of the respiratory market, but they solve for symptom relief, not health and performance. None serve the growing breath-first community that rejects synthetics—a massive, underserved audience.
This illustrates market size, not a fight with pharma.
Flo IO bridges this divide as the first breath-first performance brand, inspired by nature. We capture the white space in breathwork CPG while tapping into a proven, growing $90B+ category.
Respiratory
Health
The Next Era of
Respiratory drugs prove the scale of demand, but they only capture users stuck in a cycle of short-term relief. Millions more are seeking lasting, natural solutions, leaving a massive, underserved audience outside the pharma-dominated market.
Flo IO bridges this divide. We capture the white space in breathwork CPG while tapping into a proven, growing $90B+ category.
Pandemic Catalyst to
Wellness Frontier
Just as the gut microbiome reshaped digestion, the respiratory microbiome will redefine breathing, immunity, and performance.
The pandemic put breath at the center of global attention, and rising search interest shows the shift toward respiratory microbiome as the next frontier, signaling a growing interest in respiratory resilience.
The science is clear: the respiratory microbiome cannot be supported with synthetics or drugs. It requires natural pathways, clean inputs, and high bioactivity—exactly the white space pharma leaves untouched.
Flo IO answers with a feel-it-now product that makes natural respiratory health real in seconds.
The science is clear: the respiratory microbiome cannot be supported with synthetics or drugs. It requires natural pathways, clean inputs, and high bioactivity—exactly the white space pharma leaves untouched.
Flo IO answers with a feel-it-now product that makes natural respiratory health real in seconds.
Just as the gut microbiome reshaped digestion, the respiratory microbiome will redefine breathing, immunity, and performance.
to Wellness Frontier
Pandemic Catalyst
The pandemic put breath at the center of global attention, and rising search interest shows the shift toward respiratory microbiome as the next frontier, signaling a growing interest in respiratory resilience.
Enter
Flo Drops
™
Formula 01
Inspired
by Nature
A feel-it-now formula built to scale.
Flo Drops™ clears the way. 100% natural.
Instantly open airways for breathwork, performance, and daily relief.
85%
Margin
98%
Bioactive
GMP
Month 4
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
(in under 10 seconds)
What You'll Feel
A single dose delivers more than a sensation—it changes
how you breathe.
Instant Airway Opening
Nanofied botanicals open upper airways on contact, clearing resistance and unlocking immediate airflow.
Improved Breathing Efficiency
Wider passages improve tidal exchange and utilization, supporting more effective respiratory performance.
Smoother, Deeper Rhythm
Improved breath-cycle efficiency with maintained VO₂ supports diaphragmatic control and sustained rhythm.
Cellular Energy Boost
Enhanced airflow and bioactive stimulation increase mitochondrial output, producing a clean perceptible lift.
Performance Priming
Airway opening and neurosensory activation combine to ready the body for higher output and faster recovery.
Sharper Mental Alertness
Trigeminal cooling and enriched airflow trigger EEG beta-wave activity, driving rapid focus and clarity.
Third‑party studies are roadmapped for late Q4 Year 2 –Q1 Year 3.
Formula 01
Formula 01
Inspired
by Nature
A feel-it-now formula built to scale.
85%
Margin
98%
Bioactive
GMP
Month 4
A single-dose solution for rapid airway expansion and respiratory microbiome support, with viral, film‑ready reactions launching as breath surges into the mainstream.
Flo Drops™ clears the way. 100% natural. Instantly open airways for breathwork, performance, and daily relief.
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
“The moment it hit my
tongue I felt it.”
Brennan
CrossFitter
“It doesn’t just wake you up.
It makes you want to breathe.”
Nico
Wim Hof practitioner
“A microdose of clarity.”
Cam
wellness fanatic
Enter
Flo Drops
™
Breath is the key to
performance.
c
a
l
m
.
98%
bioactive
98%
bioactive
Powered by the
Airwake Complex™
Designed for
the Airways
A synergy of 16 active ingredients, each with a specific function in respiratory performance and microbiome support.
Aloe Vera
Mānuka
ACV
Mullein
Cordyceps
Lemon
Menthol
Peppermint
Eucalyptus
Quercetin
Turmeric
Black Pepper
Vitamin C
Vitamin B2
Ginger
Capsicum
Tap to see the role they play
Micro > Nano
Our "last mile" advantage, explained.
Dual-phase pre-emulsion enters a 24 kHz ultrasonic cavitation cell (30,000+ pulses per second). Shear forces implode 2–8 µm oil droplets into 25–75 nm micelles, each wrapped in sunflower-lecithin phospholipids. That single step turns a typical tincture into a crystal-clear, lung-ready nanoelixir.
≈100× Smaller Particles
Faster, more even airway coverage and a perceptible "airwake" instantly.
≈100× More Surface Area
Maximized contact with breath-path tissues for superior uptake per dose.
≈100× Longer Shelf Life
Stability measured in years, not months, with no gums, surfactants, or refrigeration.
See this process in action
See this process in action
lab-grade nanoemulsion
25–75 nm
(nanometers)
Nothing added.
Everything active.
We source only the most potent ingredients and treat “filler” like a four-letter word, capping non-actives at ≤2%.
The rest is pure, bioactive fire.
No Synthetics
No artificial colors, flavors, or preservatives.
Clean Extraction
Only CO₂ and water. No harsh solvents.
Cold-Filled
Low-temp blending protects delicate actives.
No Fillers
Less than ≤2% non-active.
Ingredients capped.
Science-Backed
Chosen for real results. Backed by data.
Pure Sourcing
Free of GMOs and pesticides.
Nature in
Every Drop
No synthetics. No fillers.
Just breath-forward
botanical synergy.
100% Nature Made
See the full formula
Mānuka Honey
MGO 850+ / UMF 20+
Sweet
&
Grounding
Aloe Vera
Cool
&
Restoring
Quercetin
Bright
&
Fortifying
Menthol
Crisp
&
Expanding
Cordyceps
Fruiting Body
Vital
&
Energizing
Peppermint, Lemon & Eucalyptus
Deep
&
Refreshing
Mullein Leaf
Clear
&
Soothing
Turmeric
≤95% Curcuminoids
Earthy
&
& Warming
Explore benefits
Nothing added.
Everything active.
We source only the most potent ingredients and treat “filler” like a four-letter word, capping non-actives at ≤2%.
The rest is pure, bioactive fire.
Science-Backed
Chosen for real results. Backed by data.
Pure Sourcing
Free of GMOs and harmful pesticides.
No Synthetics
No artificial colors, flavors, or preservatives.
Clean Extraction
Only CO₂ and water. No harsh solvents.
Cold-Filled
Low-temp blending protects delicate actives.
No Fillers
Less than ≤2% non-active.
Ingredients capped.
Nature in
Every Drop
No synthetics. No fillers.
Just breath-forward
botanical synergy.
100% Nature Made
See what's inside
See what's inside
98%
bioactive
Powered by the
Airwake Complex™
Designed for
the Airways
A synergy of 16 active ingredients, each with a specific function in respiratory performance and microbiome support.
Aloe Vera
Mānuka
ACV
Mullein
Cordyceps
Lemon
Menthol
Peppermint
Eucalyptus
Quercetin
Turmeric
Black Pepper
Vitamin C
Vitamin B2
Ginger
Capsicum
Hover to see the role they play
Micro > Nano
Our "last mile" advantage, explained.
Dual-phase pre-emulsion enters a 24 kHz ultrasonic cavitation cell (30,000+ pulses per second). Shear forces implode 2–8 µm oil droplets into 25–75 nm micelles, each wrapped in sunflower-lecithin phospholipids. That single step turns a typical tincture into a crystal-clear, lung-ready nanoelixir.
≈100× Smaller Particles
Faster, more even airway coverage and a perceptible "airwake" instantly.
≈100× More Surface Area
Maximized contact with breath-path tissues for superior uptake per dose.
3–5× Longer Shelf Life
Stability measured in years, not months, with no gums, surfactants, or refrigeration.
See this process in action
lab-grade nanoemulsion
25–75 nm
(nanometers)
Strategy
Strategy
Go-to-Market Flywheel
Go-to-Market Flywheel
From viral reactions to paid ads to loyal subscribers.
From viral reactions to paid ads to loyal subscribers.
Reaction UGC
Seed micro-creator reels → iterate until format is dialed in
30+ in-house clips shot per month
Reaction UGC
Seed micro-creator reels → iterate until format is dialed in
30+ in-house clips shot per month
Performance Ads
Scale top UGC clips into paid channels: CAC $25 → < $15
50% MoM spend ramp M2-M6 20% MoM spend M7+
Performance Ads
Scale top UGC clips into paid channels: CAC $25 → < $15
50% MoM spend ramp M2-M6 20% MoM spend M7+
Recurring Subs
Convert one-time buyers with Flo IO app perks → lower churn
Shareable UGC adds organic fuel to the flywheel
Recurring Subs
Convert one-time buyers with Flo IO app perks → lower churn
Shareable UGC adds organic fuel to the flywheel
👁️ 717K
👁️ 2M
👁️ 11M
👁️ 204K
👁️ 1.7M
👁️ 2M
👁️ 173K
👁️ 3.7M
👁️ 155K
👁️ 93K
👁️ 155K
👁️ 107K
A Low-Cost Growth Engine
Binge-Worthy Reactions
Flo IO is primed to ride the
rising tide of breath.
One hero SKU with a magnetic visual hook turns that first “wow” moment into binge-watchable clips, at a fraction of the cost big wellness brands pay.
The playbook: one shoot day each month, AI-driven edits in minutes, then a steady short-form feed that keeps CAC (Customer Acquisition Cost) low while compounding organic reach. Real-time performance testing lets us scale spend with precision. No bloated content budget, no lag.
They pull in millions, but they’re selling fluff.
Unchallenged incumbents rely on MCT oil and stevia bases with low tangible value and almost no benefits beyond their peppermint "wow." Flo Drops™, by contrast, is made of 98% functional botanicals, providing instant and lasting benefits.
We’ll lean into their own social momentum, exposing "filler formulas" as a villain so every share-worthy clip drives virality and converts their customers into ours.
40% filler oils by volume
$68.00/oz
Product Comparison
Product Comparison
What's out there: formulation integrity, breath performance, and cost per ounce.
What's out there: formulation integrity, breath performance, and cost per ounce.
pinch to zoom
Benefit
Flo Drops
Ark Drops
Hustle Drops
Clear Lungs
Breathe
No Fillers
Ultra-High
Bioactive Density
Lab-Grade Nanoemulsion
Instant Boost
Long-Term
Benefits
Ingredient
Transparency
Premium Brand
& Packaging
Breath Performance Targeting
Strategic Marketing Presence
Price Per Ounce
$49.00 /oz
$68.00 /oz
$34.99 /oz
$11.49 /oz
$18.00 /oz
Premium on the shelf, sticky in the funnel: $49/oz asserts value, while $39/oz subs fuel long-term margin stability.
Premium on the shelf, sticky in the funnel: $49/oz asserts value, while $39/oz subs fuel long-term margin stability.
Defensibility
Defensibility
Why We Win
Why We Win
Proprietary Formula
Airwake Complex™ with 98% bioactive density and a feel-it-now effect, designed for airway and microbiome resilience.
Brand Leadership
First brand to tell the breath-first performance narrative direct-to-consumer, shaping the story and setting the cultural standard.
Viral
Flywheel
Sensory-driven reactions fuel shareability, turning users into advocates and growth into a movement.
Day 1
AI-First
From day one, AI drives growth, R&D, and operations—making us faster, leaner, and smarter than legacy brands.
First-Mover Advantage
Flo IO claims early market share, builds defensibility, and sets the standard others will follow.
We plant the flag.
Uniting proprietary science, viral growth loops, and AI execution to create a defensible first-mover lead in a wide-open category.
Uniting proprietary science, viral growth loops, and AI execution to create a defensible first-mover lead in a wide-open category.
Instagram Reels analytics: Ark Drops, August 2025
Unchallenged incumbents rely on MCT oil and stevia bases with low tangible value and almost no benefits beyond their peppermint "wow." Flo Drops™, by contrast, is made of 98% functional botanicals, providing instant and lasting benefits.
We’ll lean into their own social momentum, exposing "filler formulas" as a villain so every share-worthy clip drives virality and converts their customers into ours.
40% filler oils by volume
$68.00/oz
They pull in millions, but they’re selling fluff.
Flo IO is primed to ride the
rising tide of breath.
One hero SKU with a magnetic visual hook turns that first “wow” moment into binge-watchable clips, at a fraction of the cost big wellness brands pay.
The playbook: one shoot day each month, AI-driven edits in minutes, then a steady short-form feed that keeps CAC (Customer Acquisition Cost) low while compounding organic reach. Real-time performance testing lets us scale spend with precision. No bloated content budget, no lag.
Binge-Worthy Reactions
A Low-Cost Growth Engine
Ecommerce Revenue & Unit Economics
Our Pricing Model
One-time, subscription and bundle options—all at strong unit economics.
$49.00/oz
One-Time
$49
+$4.95 shipping
1 x 30 mL bottle (30 servings)
Easy entry point that feeds the subscription funnel.
$39.00/oz
Subscribe & Save
$39
Save $10
1 x 30 mL bottle (30 servings) delivered monthly
Free U.S. shipping
Change frequency, skip, or cancel anytime
Includes a free app subscription to
Flo IO Premium
Sub-1 month CAC payback; high-margin subscription drives strong LTV multiple.
20% OFF
$36.66/oz
3-Pack Bundle
$110
Save $37
3 x 30 mL bottles (90 servings)
Free U.S. shipping
Captures premium buyers & accelerates early revenue.
25% OFF
Try Flo Drops™
100% Risk-Free
Details
on iOS, Android & Web
Our Tech is in Motion
The Flo IO app is built and in testing. Our central hub for product, practice, and subscription—all in one place.
Users will gain seamless access to:
Guided breathing sessions
Educational content
Integrated e-commerce
A new subscription tier combining our breath-first formulas and tech
The Flo IO app becomes a powerful engine for upsell, retention, and long-term customer value (LTV).
People ✖️ Systems
Operator-led, advisor-supported, and
amplified by
autonomous ops.
Leo Marrs
Operator & AI Architect
Serial founder and AI architect with a track record of award-winning ventures. Founded the first U.S. breathwork studio, an early hub for the modern breath movement. At Flo IO he brings a unique blend of creative vision, operational rigor, and technical depth—architecting the AI ops stack, leading product and R&D, and forging strategic partnerships. With deep experience in brand building, consumer products, and wellness culture, he is uniquely positioned to launch and scale the first breath-first CPG brand.
Leo Marrs
Operator & AI Architect
Serial founder and AI architect with a track record of award-winning ventures. Founded the first U.S. breathwork studio, an early hub for the modern breath movement. At Flo IO he brings a unique blend of creative vision, operational rigor, and technical depth—architecting the AI ops stack, leading product and R&D, and forging strategic partnerships. With deep experience in brand building, consumer products, and wellness culture, he is uniquely positioned to launch and scale the first breath-first CPG brand.
Flo AI
Autonomous Growth & Ops
A company-owned software backbone that combines code-level automations with LLM-powered agents. It runs production, inventory, finance, support, compliance, and growth, delivering the output of a full ops team at near-zero marginal cost.
Flo AI
Autonomous Growth & Ops
A company-owned software backbone that combines code-level automations with LLM-powered agents. It runs production, inventory, finance, support, compliance, and growth, delivering the output of a full ops team at near-zero marginal cost.
3PL Partner
Fulfillment Warehouse
Brain Trust
Seasoned Board of Advisors
A vested advisory circle that pressure-tests strategy, de-risks decisions, and opens doors, combining seasoned startup experience with science, finance, and operations perspectives.
Brain Trust
Seasoned Board of Advisors
A vested advisory circle that pressure-tests strategy, de-risks decisions, and opens doors, combining seasoned startup experience with science, finance, and operations perspectives.
Videographer
Ad Production & Editing
Creator Growth Network
Organic Reach & Social Proof
Risk & Regulation
Controlled Scale-Up
Speed • Safety • Agility
M1-M3
Phase 1
Lets us go to market quickly and affordably, refine our formula, and optimize processes without the risks of pre-mature mass production.
M4+
Phase 2
Beginning in Month 4, transitions us to GMP-certified manufacturing—unlocking supplement claims and preparing for scale.
This strategy allows us to learn fast, minimize risk, and scale with confidence.
Details
People ✖️ Systems
Operator-led, advisor-supported, and amplified by
autonomous ops.
Flo AI
Autonomous Growth & Ops
A company-owned software backbone that combines code-level automations with LLM-powered agents. It runs production, inventory, finance, support, compliance, and growth, delivering the output of a full ops team at near-zero marginal cost.
3PL Warehouse
Fulfillment Partner
Leo Marrs
Operator & Brand Architect
Serial founder and brand architect with a track record of award-winning ventures. Founded the first U.S. breathwork studio, an early hub for the modern breath movement. At Flo IO he brings a unique blend of creative vision, operational rigor, and technical depth. He architects the AI ops stack, leads product and R&D, and forges strategic partnerships. With deep experience in brand building, consumer products, and wellness culture, he is uniquely positioned to launch and scale the first breath-first CPG brand.
Creator Growth Network
Organic Reach & Social Proof
Brain Trust
Seasoned Board of Advisors
A vested advisory circle that pressure-tests strategy, de-risks decisions, and opens doors, combining seasoned startup experience with science, finance, and operations perspectives.
Videographer
Ad Production & Editing
Economics
Financials & Milestones
At-a-glance KPIs that underpin the 24-month forecast and cash-positive plan.
Growth Metrics
Traction & ROAS
Early KPIs • Marketing Proof
Mo 2–4 ROAS | 2.4× |
Mo 7+ ROAS | 4–6x |
Blended AOV | $45-$100 |
CAC drop (Mo 1 > 7) | $25 > $15 |
Iterative ad testing drives ROAS up as CAC falls, compounding margin.
DTC COGs & Margins
First Order
Margin ≈80%
Single SKU • Fulfillment Included
Bottle + Dropper | $0.88 |
Ingredients | $0.80 |
Labels | $0.68 |
Tube Packaging | $0.88 |
Fulfillment & Postage | ≈$7.76 |
Landed COGs | $11.00 |
Net AOV (blended) | $50.10 |
Gross Margin (DTC) | ≈80% |
At a blended AOV of $50.10 our landed cost is $11 per unit, delivering a first-order gross margin of ≈80%. As subscribers refill, that blended margin climbs above 85%.
Subscription Flywheel
CAC Pays Back
on First Order
5×-8× LTV:CAC Ratio • 30% Churn
Avg. CAC (Months 2–4) | $25 |
Avg. CAC (Months 7+) | $15 |
Monthly Churn Rate | 30% |
Revenue LTV (3 Shipments) | $117 |
Gross-Profit LTV (3 Shipments) | $85 |
We're currently using a conservative 30% monthly churn assumption throughout Year 1. Our goal is to implement retention initiatives (auto refill reminders, loyalty perks, targeted onboarding) to reduce churn to 15–20% within the first 12 months, to significantly accelerate MRR growth and long-term LTV.
Operator Salary: Compensation tapers after Month 12 as AI-driven automations replace manual Operator tasks. The goal is a self-operating system in which the “Operator-in-Chief” role is fully absorbed by streamlined workflows, eliminating ongoing salary expense while maintaining performance.
Note: Our financial models are illustrative and based on multiple dynamic variables. They will be updated continuously as real‐world data populates our operational dashboard. We’ve built in conservative assumptions where market data is less certain, and will actively optimize key levers (pricing, average order values, customer acquisition costs, retention metrics, growth channels, etc.) in real time to drive performance.
Economics
Financials & Milestones
At-a-glance KPIs that underpin the 24-month forecast and cash-positive plan.
Growth Metrics
Traction & ROAS
Early KPIs • Marketing Proof
Mo 2–4 ROAS | 2.4× |
Mo 7+ ROAS | 4–6x |
Blended AOV | $45-$100 |
CAC drop (Mo 1 > 7) | $25 > $15 |
Iterative ad testing drives ROAS up as CAC falls, compounding margin.
DTC COGs & Margins
First Order
Margin ≈80%
Single SKU • Fulfillment Included
Bottle + Dropper | $0.88 |
Ingredients | $0.80 |
Labels | $0.68 |
Tube Packaging | $0.88 |
Fulfillment & Postage | ≈$7.76 |
Landed COGs | $11.00 |
Net AOV (blended) | $50.10 |
Gross Margin (DTC) | ≈80% |
At a blended AOV of $50.10 our landed cost is $11 per unit, delivering a first-order gross margin of ≈80%. As subscribers refill, that blended margin climbs above 85%.
Subscription Flywheel
CAC Pays Back
on First Order
5×-8× LTV:CAC Ratio • 30% Churn
Avg. CAC (Months 2–4) | $25 |
Avg. CAC (Months 7+) | $15 |
Monthly Churn Rate | 30% |
Revenue LTV (3 Shipments) | $117 |
Gross-Profit LTV (3 Shipments) | $85 |
We're currently using a conservative 30% monthly churn assumption throughout Year 1. Our goal is to implement retention initiatives (auto refill reminders, loyalty perks, targeted onboarding) to reduce churn to 15–20% within the first 12 months, to significantly accelerate MRR growth and long-term LTV.
Operator Salary: Compensation tapers after Month 12 as AI-driven automations replace manual Operator tasks. The goal is a self-operating system in which the “Operator-in-Chief” role is fully absorbed by streamlined workflows, eliminating ongoing salary expense while maintaining performance.
Note: Our financial models are illustrative and based on multiple dynamic variables. They will be updated continuously as real‐world data populates our operational dashboard. We’ve built in conservative assumptions where market data is less certain, and will actively optimize key levers (pricing, average order values, customer acquisition costs, retention metrics, growth channels, etc.) in real time to drive performance.
Investment
Investment
Deal Overview
Overview
Raise terms, use of funds, and modeled investor returns.
Raise terms, use of funds, and modeled investor returns.
Friends & Family Raise
Back Flo IO
$100K Raise • Minimum $2K
Launching via a capped profit-share for early backers.
Profit-Share Units
Class B Units tied to net profit from Flo Drops™
and future Flo IO products.
Early-Backer Bonus
First $30K: 1% per $2K (0.5% per $1K), 25× cap.
After: 1% per $3K (0.33% per $1K), 22× cap.
25x Return Cap
Payouts max at 25× your investment (e.g. $500K on a $20K investment). Units redeem at cap.
Distributions
Quarterly pro-rata distributions of net profit until Return Cap.
Modeled Payout
On modeled $2.86M 24-mo cumulative profit, $20K → ≈$286K by Month 24†; payouts continue until Return Cap is met.
†Based on projected modeling; actual payouts may vary.
Transparency
Quarterly P&L, real-time dashboard
access, and a quarterly investor call.
Bonus Perks
Free Flo Drops™ subscription
Free Flo IO Premium app subscription
50% off all Flo IO products, giftable to friends & family
(Perks remain active for the life of your investment.)
Review Investment Docs
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Friends & Family Raise
Back Flo IO
$100K Raise • Minimum $2K
Launching via a capped profit-share for early backers.
Review Docs
Have questions?
Profit-Share Units
Class B Units tied to net profit from Flo Drops™ and future Flo IO products.
Early-Backer Bonus
First $30K: 1% per $2K (0.5% per $1K), 25× cap. After: 1% per $3K (0.33% per $1K), 22× cap.
25x Return Cap
Payouts max at 25× your investment (e.g. $500K on a $20K investment). Units redeem at cap.
Distributions
Quarterly pro-rata distributions of net profit until Return Cap.
Modeled Payout
On modeled $2.86M 24-mo cumulative profit, $20K → ≈$286K by Month 24†; payouts continue until Return Cap is met.
†Based on projected modeling; actual payouts may vary.
Transparency
Quarterly P&L, real-time dashboard
access, and a quarterly investor call.
Bonus Perks
Free Flo Drops™ subscription
Free Flo IO Premium app subscription
50% off all Flo IO products, giftable to friends & family
(Perks remain active for the life of your investment.)
Use of Funds: Phase 1
Use of Funds: Phase 1
Lean Launch
Lean Launch
Mo 1-4 Fixed Costs • Pilot Run Fulfillment Setup • Launch Ops
Mo 1-4 Fixed Costs • Pilot Run Fulfillment Setup • Launch Ops
Formation, Legal & Compliance | $460 |
Fulfillment Center Onboarding Fee | $1,000 |
Warehouse Storage (Mo 1–4) | $600 |
Pilot Production - 500 Units | $1,720 |
Ultrasonic Nano-Emulsifier | $3,333 |
Digital Infrastructure (Mo 1–4) | $460 |
Ad-Creative Development (Mo 1–4) | $3,600 |
Operator Salary (Mo 1–4) | $23,000 |
Phase 1 Total | $34,173 |
Every launch dollar fuels runway essentials: setup, production, warehousing, content, and growth systems—keeping revenue ramp light and waste-free.
Every launch dollar fuels runway essentials: setup, production, warehousing, content, and growth systems—keeping revenue ramp light and waste-free.
Use of Funds: Phase 2
Use of Funds: Phase 2
GMP Upgrade
GMP Upgrade
Pilot Scale • Dietary-Supplement Compliance
Pilot Scale • Dietary-Supplement Compliance
GMP Cert | $20,000 |
Audit / SOPs / NSF-UL | |
GMP Run (≈5K Units) | $22,000 |
Bulk Ingrd + Mfg + Lot Tests | |
3rd-Party QA & Stability Testing | $4,000 |
Micro / Metal Panel + 90D Stab | |
Label & Packaging Compliance | $2,000 |
S-F Claims Review & Proofs | |
Reg Filings & Legal | $2,000 |
FDA Listing + SFR | |
Phase 2 Total | $50,000 |
Phase 2 unlocks dietary-supplement claims. We raise $100K, spend ≈$34K to launch, hold $50K in reserve, and still reach cash-flow positive by Month 6. The GMP reserve is deployed in Month 4, moving production into a certified facility and enabling compliant structure-function marketing.
Breath, backed by science.
We believe evidence-based natural solutions are the future of wellness.
By unlocking the body’s full breathing potential, we help people build resilience, enhance performance, and reconnect with the natural rhythm of life.
That's Flo IO.
FAQs
Can I try it?
After years of in-lab testing and dozens of iterations, we’re now raising our friends-and-family round to produce the first market-ready batch. You’ll be one of the first to try it when bottles land.
What's next in the product lineup?
Two products are on the horizon: a daily-use capsule designed to nourish, protect, and balance the airway microbiome from within, using a blend of polyphenols, prebiotic modulators, and immune-supportive botanicals. And a Sport version of Flo Drops™ with VO₂-boosting ingredients like arjuna, beet root, and ashwagandha to enhance performance and endurance.
When do distributions start?
As soon as the business produces net profit and after a small operating reserve is set aside; distributions flow first to investors until they hit their cap.
What protections do investors have?
Investor units can't be diluted, major debt is capped, and a change-of-control requires paying investors their remaining cap at closing.
What are the main risks and mitigations?
Advertising volatility (answered by rapid creative testing and LTV discipline), supply/fulfillment hiccups (3PL + buffer stock), and compliance (GMP transition plan and external counsel).
Breath, backed by science.
We believe evidence-based natural solutions are the future of wellness.
By unlocking the body’s full breathing potential, we help people build resilience, enhance performance, and reconnect with the natural rhythm of life.
By unlocking the body’s full breathing potential, we help people build resilience, enhance performance, and reconnect with the natural rhythm of life.
That's Flo IO.
FAQs
Can I try it?
After years of in-lab testing and dozens of iterations, we’re now raising our friends-and-family round to produce the first market-ready batch. You’ll be one of the first to try it when bottles land.
What's next in the product lineup?
Two products are on the horizon: a daily-use capsule designed to nourish, protect, and balance the airway microbiome from within, using a blend of polyphenols, prebiotic modulators, and immune-supportive botanicals. And a Sport version of Flo Drops™ with VO₂-boosting ingredients like arjuna, beet root, and ashwagandha to enhance performance and endurance.
When do distributions start?
As soon as the business produces net profit and after a small operating reserve is set aside; distributions flow first to investors until they hit their cap.
What protections do investors have?
Investor units can't be diluted, major debt is capped, and a change-of-control requires paying investors their remaining cap at closing.
What are the main risks and mitigations?
Advertising volatility (answered by rapid creative testing and LTV discipline), supply/fulfillment hiccups (3PL + buffer stock), and compliance (GMP transition plan and external counsel).
FAQs
Can I try it?
After years of in-lab testing and dozens of iterations, we’re now raising our friends-and-family round to produce the first market-ready batch. You’ll be one of the first to try it when bottles land.
What's next in the product lineup?
Two products are on the horizon: a daily-use capsule designed to nourish, protect, and balance the airway microbiome from within, using a blend of polyphenols, prebiotic modulators, and immune-supportive botanicals. And a Sport version of Flo Drops™ with VO₂-boosting ingredients like arjuna, beet root, and ashwagandha to enhance performance and endurance.
When do distributions start?
As soon as the business produces net profit and after a small operating reserve is set aside; distributions flow first to investors until they hit their cap.
What protections do investors have?
Investor units can't be diluted, major debt is capped, and a change-of-control requires paying investors their remaining cap at closing.
What are the main risks and mitigations?
Advertising volatility (answered by rapid creative testing and LTV discipline), supply/fulfillment hiccups (3PL + buffer stock), and compliance (GMP transition plan and external counsel).
Risk & Regulation
Controlled Scale-Up
Speed • Safety • Agility
M1-M3
Phase 1
Lets us go to market quickly and affordably, refine our formula, and optimize processes without the risks of pre-mature mass production.
M4+
Phase 2
Beginning in Month 4, transitions us to GMP-certified manufacturing—unlocking supplement claims and preparing for scale.
This strategy allows us to learn fast, minimize risk, and scale with confidence.
Details
Risk & Regulation
Controlled Scale-Up
Speed • Safety • Agility
M1-M3
Phase 1
Lets us go to market quickly and affordably, refine our formula, and optimize processes without the risks of pre-mature mass production.
M4+
Phase 2
Beginning in Month 4, transitions us to GMP-certified manufacturing—unlocking supplement claims and preparing for scale.
This strategy allows us to learn fast, minimize risk, and scale with confidence.
Details
on iOS, Android & Web
The Flo IO app is built and in testing. Our central hub for product, practice, and subscription—all in one place.
on iOS, Android & Web
Our Tech is Already in Motion
We’re rebuilding our proven breathing app (Ethr) under the Flo IO banner, transforming it into the ecosystem’s “central nervous system.” This progressive web app (PWA) is already built, field-tested, and works on any device. It will now unite daily breath practice, product discovery, and subscription engagement.
Users will gain seamless access to:
Guided breathing sessions
Educational content
Integrated e-commerce
A new subscription tier combining our breath-first formulas and tech
The Flo IO app becomes a powerful engine for upsell, retention, and long-term customer value (LTV).
Ecommerce Revenue & Unit Economics
Our Pricing Model
One-time, subscription and bundle options—all at strong unit economics.
$49.00/oz
One-Time
$49
+$4.95 shipping
1 x 30 mL bottle (30 servings)
Easy entry point that feeds the subscription funnel.
$39.00/oz
Subscribe & Save
$39
Save $10
1 x 30 mL bottle (30 servings) delivered monthly
Free U.S. shipping
Change frequency, skip, or cancel anytime
Includes a free app subscription to
Flo IO Premium
Sub-1 month CAC payback; high-margin subscription drives strong LTV multiple.
20% OFF
$36.66/oz
3-Pack Bundle
$110
Save $37
3 x 30 mL bottles (90 servings)
Free U.S. shipping
Captures premium buyers & accelerates early revenue.
25% OFF
Try Flo Drops™
100% Risk-Free
Details
$49.00/oz
One-Time
$49
+$4.95 shipping
1 x 30 mL bottle (30 servings)
Easy entry point that feeds the subscription funnel.
$39.00/oz
Subscribe & Save
$39
Save $10
1 x 30 mL bottle (30 servings) delivered monthly
Free U.S. shipping
Change frequency, skip, or cancel anytime
Includes a free app subscription to
Flo IO Premium
Sub-1 month CAC payback; high-margin subscription drives strong LTV multiple.
20% OFF
$36.66/oz
3-Pack Bundle
$110
Save $37
3 x 30 mL bottles (90 servings)
Free U.S. shipping
Captures premium buyers & accelerates early revenue.
25% OFF
Try Flo Drops™
100% Risk-Free
Details
Top Wellness Trend
Global Wellness Trends 2025
Breath isbooming
yet the modern world holds it back.
Toxic Air
Urban air is loaded with pollutants, microbes, and irritants we can’t avoid.
Blocked Airways
Even healthy people fight airway resistance that holds back breath’s full power.
Chemical Crutches
Pharma sprays and synthetics offer short-term relief, but weaken the respiratory system.